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All Ori Apartments Are Leased at RXR Realty’s 360 Huguenot in New Rochelle

A studio apartment in New Rochelle, NY with an Ori Pocket Closet


RXR Realty, one of the largest real estate owners, managers and developers in the New York tri-state area, in partnership with ABS Realty and Brause Realty, is pleased to announce the leasing success of its Ori units within New Rochelle’s 360 Huguenot.

As a provider of multifunctional smart space solutions, Ori enables developers to build better-performing, more sustainable and more affordable products for their residents while at the same time, enabling them to experience a better quality of life at home. 360 Huguenot offers both the award-winning Pocket Closet and Studio Suite, which provide residents with the ability to effortlessly change their studio or one-bedroom to feel and function like a larger apartment. Tenants have the ability to conceal the bed during the workday, reveal a home office on demand, or easily divide the space at the touch of a button, a tap of a mobile app, or by voice command.

The ten apartments containing Ori products were leased and occupied within two months. RXR Realty is among the first developers to offer this type of space saving design within a new residential development in Westchester County.

“As developers, we continuously look to innovate and offer our residents the best possible experience,” said Joanne Minieri, RXR’s Senior Executive Vice President and Chief Operating Officer of Development & Construction. “The space transformation provided by Ori’s products represents an exciting new dimension in urban living.”

“The idea of home has taken on a whole new meaning,” stated Heather Moore, Managing Director of Greystar, which manages the building. “And the flexibility and convenience provided by Ori spaces means that residents get many of the benefits of living in a larger space without the added cost. This truly sets RXR’s 360 Huguenot apart from other projects on the market.”

Located just north of New York City, 360 Huguenot is a 28-story apartment building featuring 280 rentals in total. The building opened in 2019 and was the first high-rise development to hit the market consistent with New Rochelle’s 2015 Downtown Rezoning – a rezoning covering approximately 274-acres that was developed by the City, working in collaboration with RXR as Master Developer.

Ori was founded in 2015 by CEO Hasier Larrea and a team of MIT researchers, who set out to create interiors that maximize the potential of usable space, accommodating a broader spectrum of activities and settings within apartments, all in the same footprint. Ori spaces are now available or coming soon to more than 50 projects in more than 30 cities across the US.

“As residents continue to demand more flexibility from their space, developers like RXR Realty are responding to this new reality through products such as ours,” Larrea said. “Most of the world's interior spaces contain traditional, static furnishings, forcing people to compromise on their living experience. Our products challenge the status quo and allow residents to live large in small spaces.

Larrea continued, “Always on the cutting-edge of development demands and trends, RXR understood this concept and partnered with us to provide select 360 Huguenot residents the elevated lifestyle they were seeking.”

The upscale living experience at 360 Huguenot is enhanced by a list of amenities, including a 24-hour attended lobby with fireplace, an outdoor terrace with grills and green space, a private dining lounge, a conference room, a game room with billiards, an expansive indoor/outdoor yoga studio and fitness center with Peloton bikes, a pet spa, electric car charging stations, on-site valet parking and bicycle storage. 360 Huguenot is located within a five-minute walk of the New Rochelle train station, which is serviced by Amtrak and MetroNorth and offers a convenient 28-minute commute to Grand Central Terminal.

For more information or to inquire about leasing at 360 Huguenot, please visit

About RXR Realty

RXR Realty LLC (“RXR”) is a New York-based, 500+ person, vertically integrated real estate operating and development company with expertise in a wide array of value creation activities, including ground up real estate development, uncovering value in underperforming properties, repurposing well-located iconic properties, incorporating cutting edge real estate technologies and value added lending. RXR’s primary investment strategy is focused on New York City and the surrounding region. The RXR platform manages 74 commercial real estate properties and investments with an aggregate gross asset value of $20.8 billion, comprising approximately 26.5 million square feet of commercial properties, a multi-family residential portfolio of approximately 4,200 units under operation or development, and control of development rights for an additional approximately 2,900 multi-family and for sale units in the New York Metropolitan area as of March 31, 2021. Gross asset value compiled by RXR Realty in accordance with company fair value measurement policy and is comprised of capital invested by RXR and its partners, as well as leverage.

About Ori

Ori is a smart space company that empowers people to get the most out of their living areas through the design of multifunctional interior solutions. Ori partners with real estate developers, builders, property managers, and architects to optimize the square footage of the built environments they shape and create. With Ori, interior space adapts to its occupants’ needs on demand, allowing for a new generation of architectural space attracting a vibrant and diverse population of people looking to create a new standard where it’s possible to live, work and play in the same place while contributing to a more affordable, accessible and sustainable future. Users in cities throughout the United States and Canada trust the Ori Collection’s Studio Suite, Pocket Closet, and Cloud Bed solutions to unlock their living spaces for a multitude of uses. The company has partnered with some of the most respected names in real estate innovation, including Related, AvalonBay, RXR Realty, Tishman Speyer and Magellan. For more information, visit