Arlington, VA

Turned undesirable units into most successful: +50% $/sqft, no concessions

Find out How

$6/sf

Versus $4/sf for other studios

38%

Yield on Cost

3 mo.

Faster lease-up velocity

Problem

The tower design resulted in tricky micro units tucked into knuckles of the building corners. These units were restricted in their livability and lacked closet space, thus creating an underwriting headache for the development team

Solution

The Ori Design Team partnered with the Architect to create a unique layout leveraging Ori’s Cloud Bed and Pocket Closet products, therein solving two problems at the same time: adding livability and storage, without additional sqft.

Result

Ori units were the most in-demand — the only units in the building to not require concessions, leasing at a pace 3 months faster than the rest of the building. The Ori units yielded +50% $/sqft over the next highest $/sqft units in the building.

Aalto mobile app UI with two home listings and a title at the top saying 12 new matches

Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

Mobile screen showing a kitchen with a virtual tour badge

“Ori helped us turn some of our least desirable units into our most desirable units, and that showed during lease-up”

- Senior Director

About the Building

Discover life at The Commodore, where you'll strike a just-right balance between cultivated and convenient, current and classic, inspired apartments and uncommon common spaces - all at the center of the Rosslyn-Ballston Corridor.