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Transform Hotels into High-Quality Housing

Ori hotel conversions deliver high-quality, attainable housing — efficiently, predictably, and repeatedly — through the adaptive reuse of existing buildings.

Transform Hotels into High-Quality Housing

Ori hotel conversions deliver high-quality, attainable housing — efficiently, predictably, and repeatedly — through the adaptive reuse of existing buildings.
What We Create

Addressing the housing gap, one hotel at a time

Cities across the country face a housing shortage, with escalating rents, long development timelines, and constrained land supply — especially for the middle class. Meanwhile, thousands of underutilized hotels sit idle in prime, infrastructure-rich locations.

Ori bridges these challenges by turning existing hotels into modern apartment buildings whose units expand at the touch of a button. Using proprietary robotic systems, we transform compact hotel rooms into fully functional, desirable homes that live larger than their footprint — delivering premium living at attainable rents and strong returns for owners.
Hotels in high-demand residential areas hold untapped value
What We Create

Better for Renters

Well-located studios with premium finishes that expand at the touch of a button — delivering elevated living at attainable rents

Better for Owners & Developers

Lower basis & risk, faster delivery, and stronger rent per square foot

Better for Cities & Communities

Rapid delivery of quality housing using existing infrastructure
Why We Do It

A Once-in-a-Generation Real Estate Opportunity

Across the country, thousands of underperforming hotels sit in prime, high-demand locations — representing one of the largest adaptive reuse opportunities in a generation.

Hotel-to-housing conversions have now surpassed office conversions nationwide, creating a new path to address the housing shortage faster, smarter, and at scale.
Across the country, thousands of underperforming hotels sit in prime, high-demand locations — representing one of the largest adaptive reuse opportunities in a generation.

Hotel-to-housing conversions have now surpassed office conversions nationwide, creating a new path to address the housing shortage faster, smarter, and at scale.
Across the country, thousands of underperforming hotels sit in prime, high-demand locations — representing one of the largest adaptive reuse opportunities in a generation.

Hotel-to-housing conversions have now surpassed office conversions nationwide, creating a new path to address the housing shortage faster, smarter, and at scale.
Hotels on the CMBS Loan Watchlist, as an indicator of levels of distress in the hotel industry nationally

Standard Conversions vs. Ori

While many hotel conversions have focused on entry-level, Class C housing, Ori fills the gap for residents seeking attainable yet elevated living.
Ori takes a different approach — transforming hotels into modern, design-forward apartments that serve the “missing middle”: teachers, nurses, first responders, and young professionals priced out of today’s new Class A market.

By combining elevated design, proprietary robotics, and efficient reuse, Ori delivers superior living experiences and stronger economics for owners and investors alike.

Standard Conversions

While many hotel conversions have focused on entry-level, Class C housing, Ori fills the gap for residents seeking attainable yet elevated living.

Ori Conversions

Ori takes a different approach — transforming hotels into modern, design-forward apartments that serve the “missing middle”: teachers, nurses, first responders, and young professionals priced out of today’s new Class A market.

Underperforming hotels in high-demand areas represent a massive opportunity

Existing conversions focus on low-end affordability

Hotel conversions have overtaken office conversions as the number one form of adaptive re-use —for the first time in 50 years. But, most conversions today focus on transitional or Class C housing, leaving still room for a middle market offering that cities desperately need.

Ori reaches stronger, workforce / middle market

Ori’s proprietary robotic hardware turns small hotel rooms into high-quality, fully livable studio apartments. Because Ori’s plug-and-play hardware limits renovation and retrofit needs

Ori reaches stronger, workforce / middle market

Ori’s proprietary robotic hardware turns small hotel rooms into high-quality, fully livable studio apartments. Because Ori’s plug-and-play hardware limits renovation and retrofit needs

Underperforming hotels in high-demand areas represent a massive opportunity

Existing conversions focus on low-end affordability

Hotel conversions have overtaken office conversions as the number one form of adaptive re-use — for the first time in 50 years. But, most conversions today focus on transitional or Class C housing, leaving still room for a middle market offering that cities desperately need.

Ori reaches stronger, workforce / middle market

Ori’s proprietary robotic hardware turns small hotel rooms into high-quality, fully livable studio apartments. Because Ori’s plug-and-play hardware limits renovation and retrofit needs
How We Do It

Ori makes converting as easy as 1, 2, 3

Our modular systems and standardized process dramatically reduce cost, timeline, and construction risk.

Together, these elements turn a 300 SF hotel room into a highly livable studio apartment that rents at a 10% discount to market — without sacrificing comfort or design.

Cloud Bed

Launched in 2020
Transforms a single room into a living room and bedroom at the touch of a button
1

Pocket Closet

Launched in 2017
Adds storage and workspace, reclaiming valuable square footage
2

Compact Kitchen

.
Smart, efficient, and cost-effective — ideal for extended living
3

Better Housing, Better Returns

Hotel
Operating Business
Hotel Room Metrics & Value
Average Daily Rate
$120
Occupancy
55%
Annual NOI per key
$6,500
Cap Rate
9%
Asset Value
$73,000
Multifamily
Cash Flow Investment
Apartment Unit Metrics & Value
Monthly Rent
$1,500
Occupancy
95%
Annual NOI per unit
$10,800
Cap Rate
6%
Asset Value
$180,000
How We Do It

Investment Criteria

We focus on well-located, high-potential assets that can be repositioned quickly and efficiently.
Market Requirements:
Average studio rents of $1,400+
Property Size:
100–300+ key hotels, with rooms between 250–350 SF
Revenue Threshold
Hotel revenue < 2x comparable multifamily revenue
Zoning Status:
As-of-right multifamily, or clear path to approval by closing
Legal Constraints
No long-term franchise or management encumbrances, or union CBAs

Market Requirements

Average studio rents of $1,400+

Property Size

100–300+ key hotels, with rooms between 250–350 SF

Revenue Threshold

Hotel revenue < 2x comparable multifamily revenue

Zoning Status

As-of-right multifamily, or clear path to approval by closing

Legal Constraints

No long-term franchise or management encumbrances, or union CBAs

Convert with Ori

Ori’s experienced real estate and design teams partner with owners, investors, and municipalities to bring underperforming hotels back to life as thriving residential communities.
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From Vacancy to Vibrancy

FAQ

What is Ori?
Ori is a real estate company using robotics to make apartments feel bigger and rent for less.
How does Ori's technology work?
The technology behind Ori is magical but simple. A standard three-prong outlet, low-power motors, and a steel-framed counterweight system or guidance track are all it takes to create Expandable magic.

Ori systems can be controlled effortlessly via the Ori Square interface — no app or screen required. That said, there is also and app and voice control, so you can transform your space without lifting a finger.
Is Ori's technology safe?
Safety and user experience are at the core of everything we do at Ori. All Ori systems are UL962 approved and listed, which is the same standard used for all household furnishings, and the highest standard for consumer safety testing. Ori systems are also cycle-tested for a minimum of 15 years of use.

While magical, the technology behind Ori is well-tested, leveraging simple but effective mechanics that have been around for decades. Each system is equipped with safety-stop and anti-lift technology that ensure the system doesn’t move when it shouldn’t. Systems can also be locked using the Ori app, to prevent other unwanted movement.

If anything should go wrong, Ori’s US-based, internal support team can be reached anytime at service.oriliving.com.
Are Ori apartments furnished?
Ori apartments are what we call "semi-furnished." They come equipped with large essentials, such as a couch, bed frame, and mattress, but they are not fully furnished or serviced apartments.

Because high-quality, essential pieces of furniture are integrated into Expandable Apartments, residents save money on furniture and avoid the hassle of moving heavy items, but can still decorate spaces with the personal touches and add the finishing pieces that matter most, turning an Ori Apartment into a home
Is Ori an architect?
No, Ori is not an architect. However, the Ori team brings decades of experience in designing, developing, and constructing multi-family housing, from award-winning affordable housing projects to high-rise residences nationwide. Ori works closely with Architects of Record (AORs)  to ensure building plans effectively leverage Ori technology to maximize resident experience and development goals, while minimizing any installation burdens.

Using our comprehensive apartment database, we assist in crafting floorplates that make the most effective use of space, unlocking new possibilities and helping to  strategize the ideal unit mix and building shape that best suits your site.
Is Ori a developer?
While Ori does not act as the sole developer for any project, Ori may participate in the development process as a co-GP. The Ori team brings decades of experience in designing, developing, and constructing multi-family housing, from award-winning affordable housing projects to high-rise residences nationwide, and works closely with developers to ensure building plans effectively leverage Ori technology to maximize resident experience and development goals, while minimizing any installation burdens. 

Using our comprehensive apartment database, we assist in crafting floorplates that make the most effective use of space, unlocking new possibilities and helping to strategize the ideal unit mix and building shape that best suits your site.
Is Ori a modular manufacturer?
No, Ori is not a modular housing manufacturer. Instead, Ori’s technology is designed to improve development yields regardless of construction methods. Ori systems are incorporated into building and unit design from the beginning, but installed directly on-site post COO. This flexibility means that Ori apartment designs can be customized to meet your construction and site-specific needs, ensuring a seamless fit with your development goals.
Can I buy Ori technology for my home?
Unfortunately, not today. Ori is a real estate company that leverages robotic technology to improve and promote housing development. We are not a furniture manufacturer. Consumers looking to live in with Ori can choose from one of thousands of Expandable Apartments across the US and Canada, with more coming every month!
Where does the Ori name come from?
Ori derives its name from origami, the Japanese art of folding paper to create beautiful and remarkable objects that take many kinds of forms with elegance and beauty.